by iNudgeyou | Oct 3, 2012 | English post
I’ve always found toilets to be fascinating. While the public square is the paradigm example of a public space – the architectural principle for auto-generating common knowledge and thus of crucial social and political importance – toilets are the paradigm example of...
by iNudgeyou | Aug 9, 2012 | English post
New Possibilities Means New WorriesWhen Thaler and Sunstein coined the term “nudge” in 2008, the reception of this new approach to public policy seemed to have created a divide. Today, there is excitement about the possibilities of such an approach; indeed, some...
by iNudgeyou | Aug 2, 2012 | English post
The Battle Of The BathroomSince forever couples have fought a battle over which norm to prevail in the bathroom: toilet seat up, or down?Of course, it was never a real battle. After all, women across the world won as soon as they realized the power of framing it as a...
by iNudgeyou | Jul 24, 2012 | English post
In our last Nudge Theory blog-post we gave a brief introduction to the mechanics of the brain and concluded that decisions should be roughly understood as the products of two very different interacting systems.In this entry we’ll zoom in a bit and take you along for a...
by iNudgeyou | Jun 26, 2012 | English post
Homo sapiens is above everything else a social animal. Not just in the sense that humans care about each other. We also orientate, evaluate and compare ourselves in the context of other people.In order to do this however, we first need to understand what other people...
by iNudgeyou | May 3, 2012 | English post
Nudge Theory Nudge theory comprises a truly hybrid approach to influencing human behavior, rooted in the disciplines of Behavioral Economics, Psychology and Political Theory. In this post we want to take a short look at how the brain works and how the way we process...
by iNudgeyou | Apr 12, 2012 | English post
Sorting Things Out We have a natural inclination to categorize and sort things. We find it psychologically gratifying to take “the-odd-one-out” and make things fit. There are good evolutionary reasons for this. It’s these basic cognitive operations that allow us to...
