by iNudgeyou | Feb 20, 2012 | English post
Recently Richard Thaler featured with the Op. ed. in the New York Times: Making Good Citizenship Fun. In this he mentions the Piano Stairs of Volkswagen sponsored Fun Theory as a prominent example of how government may include positive reinforcement as an effective...
by iNudgeyou | Feb 16, 2012 | English post
Individual littering behavior introduces collective harm that accumulate into significant societal costs. Could simple stickers be a great step towards a greener city?Walking through the streets of Copenhagen offers many rewarding experiences – from beautiful statues...
by iNudgeyou | Jan 28, 2012 | English post
Have you ever heard about the piano stairs made famous by Fun Theory? Sure, you have.At least, when I give talks on the Nudge doctrine everybody seems to know the piano stairs. The YouTube video has apparently spread like a wildfire throughout the world. Watched by...
by iNudgeyou | Jan 22, 2012 | English post
Can you count the black spots? Traffic is fast and dangerous, and often it’s fractions of a second that matters. While regulation and incentives are already in place, it’s impossible to cover any situation and keep these structures in mind all the time. Using optical...
by iNudgeyou | Dec 30, 2011 | English post
The fake bus-stop outside Benrath Senior Centre in Düsseldorf. It looks like an ordinary bus-stop with the tiny exception that no buses arrive. When we talk about nudging there’s a tendency to think of it in broad terms as tools and techniques that affect people in...
