by iNudgeyou | Oct 8, 2012 | English post
– Pelle Guldborg Hansen, Ph.d. ORIGINALLY PUBLISHED ONLINE: 2012. SLIGHTLY REVISED: OCTOBER 2022 Introduction In the summer of 2012 New York mayor Michael Bloomberg suggested banning the sale of super-sized sodas and other sugary drinks more than 16 ounces at...
by iNudgeyou | Oct 3, 2012 | English post
I’ve always found toilets to be fascinating. While the public square is the paradigm example of a public space – the architectural principle for auto-generating common knowledge and thus of crucial social and political importance – toilets are the paradigm example of...
by iNudgeyou | Aug 9, 2012 | English post
New Possibilities Means New WorriesWhen Thaler and Sunstein coined the term “nudge” in 2008, the reception of this new approach to public policy seemed to have created a divide. Today, there is excitement about the possibilities of such an approach; indeed, some...
by iNudgeyou | Aug 2, 2012 | English post
The Battle Of The BathroomSince forever couples have fought a battle over which norm to prevail in the bathroom: toilet seat up, or down?Of course, it was never a real battle. After all, women across the world won as soon as they realized the power of framing it as a...
by iNudgeyou | Jul 24, 2012 | English post
In our last Nudge Theory blog-post we gave a brief introduction to the mechanics of the brain and concluded that decisions should be roughly understood as the products of two very different interacting systems.In this entry we’ll zoom in a bit and take you along for a...
