by iNudgeyou | Apr 12, 2012 | English post
Sorting Things Out We have a natural inclination to categorize and sort things. We find it psychologically gratifying to take “the-odd-one-out” and make things fit. There are good evolutionary reasons for this. It’s these basic cognitive operations that allow us to...
by iNudgeyou | Apr 5, 2012 | English post
Green man walk, Red man STOP! – but the red man not only stops you from walking, he also prevents you from thinking of much else than when the lights turn green again. Faced with the uncertainty, we all know how impatience starts to build up threatening to turn us...
by iNudgeyou | Feb 20, 2012 | English post
Recently Richard Thaler featured with the Op. ed. in the New York Times: Making Good Citizenship Fun. In this he mentions the Piano Stairs of Volkswagen sponsored Fun Theory as a prominent example of how government may include positive reinforcement as an effective...
by iNudgeyou | Feb 16, 2012 | English post
Individual littering behavior introduces collective harm that accumulate into significant societal costs. Could simple stickers be a great step towards a greener city?Walking through the streets of Copenhagen offers many rewarding experiences – from beautiful statues...
by iNudgeyou | Jan 28, 2012 | English post
Have you ever heard about the piano stairs made famous by Fun Theory? Sure, you have.At least, when I give talks on the Nudge doctrine everybody seems to know the piano stairs. The YouTube video has apparently spread like a wildfire throughout the world. Watched by...
