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Insights
We’ve gathered some of the best insights for you. Dive into how we apply BI and Nudging in practice – and how we push the boundaries of methods used to explore behaviour.
Click: Reducing Unnecessary Energy Usage
In this blog post we review the student experiment ‘Click’, aimed at reducing unnecessary energy usage at Roskilde University by combining priming with greater salience. Living in the colder parts of the Northern hemisphere surely has its advantages. In Denmark our...
Decisions Into The Future – Nudging Time Consistent Choices
Our long-term preferences can sometimes sway in the favor of immediate satisfaction, but behavioral architecture can help balance the scales. The decisions we make often concern not only our present, but also our future. This is most obvious in choices as retirement...
What Financial Behavior Can Learn From Foraging
In this post we look at financial literacy and how it corresponds with behavior. Finally, we turn to a different type of behavior, namely foraging, and see if the insights from that can explain some of the oddities in our financial behavior. The financial crisis...
Letter Nudge: The Power Of Handwriting
An Introductory Example The Danish mortgage bank BRF-kredit has found success in getting through to customers who are having trouble with their economy. When the letters start to pile up, debtors tend to develop a certain fear of window envelopes. BRF’s tactics...
When A Nudge Becomes A Nag
When trying to nudge behavior, you have to consider who it is you are talking to. Otherwise, some nudges may easily become nags.Nudging is increasingly being viewed as an effective policy tool to combat a range of issues like climate change and the obesity...
