THE INUDGEYOU BLOG
The newest insights in Nudging and Applied Behavioural Sciences
Nudge, Fun Theory & The Role Of Incentives In Libertarian Paternalism
Recently Richard Thaler featured with the Op. ed. in the New York Times: Making Good Citizenship Fun. In this he mentions the Piano Stairs of Volkswagen sponsored Fun Theory as a prominent example of how government may include positive reinforcement as an effective...
Green Nudge: Nudging Litter Into The Bin
Individual littering behavior introduces collective harm that accumulate into significant societal costs. Could simple stickers be a great step towards a greener city?Walking through the streets of Copenhagen offers many rewarding experiences – from beautiful statues...
The Piano Stairs – Short Run Fun And Not A Nudge!
Have you ever heard about the piano stairs made famous by Fun Theory? Sure, you have.At least, when I give talks on the Nudge doctrine everybody seems to know the piano stairs. The YouTube video has apparently spread like a wildfire throughout the world. Watched by...
Nudging Traffic Safety By Visual Illusions
Can you count the black spots? Traffic is fast and dangerous, and often it’s fractions of a second that matters. While regulation and incentives are already in place, it’s impossible to cover any situation and keep these structures in mind all the time. Using optical...
How To Nudge Alzheimer’s Patients At The Bus Stop
The fake bus-stop outside Benrath Senior Centre in Düsseldorf. It looks like an ordinary bus-stop with the tiny exception that no buses arrive. When we talk about nudging there’s a tendency to think of it in broad terms as tools and techniques that affect people in...
