THE INUDGEYOU BLOG
The newest insights in Nudging and Applied Behavioural Sciences
![Nudge, Fun Theory & The Role Of Incentives In Libertarian Paternalism](https://inudgeyou.com/wp-content/uploads/2017/08/lib-paternalism-1080x675.png)
Nudge, Fun Theory & The Role Of Incentives In Libertarian Paternalism
Recently Richard Thaler featured with the Op. ed. in the New York Times: Making Good Citizenship Fun. In this he mentions the Piano Stairs of Volkswagen sponsored Fun Theory as a prominent example of how government may include positive reinforcement as an effective...
![Green Nudge: Nudging Litter Into The Bin](https://inudgeyou.com/wp-content/uploads/2017/08/green-footsteps_new2-992x675.png)
Green Nudge: Nudging Litter Into The Bin
Individual littering behavior introduces collective harm that accumulate into significant societal costs. Could simple stickers be a great step towards a greener city?Walking through the streets of Copenhagen offers many rewarding experiences – from beautiful statues...
![The Piano Stairs – Short Run Fun And Not A Nudge!](https://inudgeyou.com/wp-content/uploads/2017/08/pianostairs_coverphoto.png)
The Piano Stairs – Short Run Fun And Not A Nudge!
Have you ever heard about the piano stairs made famous by Fun Theory? Sure, you have.At least, when I give talks on the Nudge doctrine everybody seems to know the piano stairs. The YouTube video has apparently spread like a wildfire throughout the world. Watched by...
![Nudging Traffic Safety By Visual Illusions](https://inudgeyou.com/wp-content/uploads/2017/08/optical-illusion-1080x675.png)
Nudging Traffic Safety By Visual Illusions
Can you count the black spots? Traffic is fast and dangerous, and often it’s fractions of a second that matters. While regulation and incentives are already in place, it’s impossible to cover any situation and keep these structures in mind all the time. Using optical...
![How To Nudge Alzheimer’s Patients At The Bus Stop](https://inudgeyou.com/wp-content/uploads/2017/08/Asset-9-1080x675.png)
How To Nudge Alzheimer’s Patients At The Bus Stop
The fake bus-stop outside Benrath Senior Centre in Düsseldorf. It looks like an ordinary bus-stop with the tiny exception that no buses arrive. When we talk about nudging there’s a tendency to think of it in broad terms as tools and techniques that affect people in...